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Marketing

Maximizing Advertising ROI: Allocating Budgets for Effective Marketing Strategies

Marketing is about smart spending and strategic allocation of advertising funds to elevate product, service, or brand awareness. The main goal? Maximizing customer conversions while minimizing the cost per acquisition. ROI stands for Return on Investment. It’s a metric used to measure the profitability or efficiency of an investment relative to its cost. In essence, […]

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Boost your Business with Customer Feedback: The Power of Testimonials, Reviews, and Ratings

Unlock the potential of customer feedback to propel your business forward. In this article, discover three key takeaways that can elevate your brand: Credibility, Trust, and Believability Free Advertising Learning Opportunities Credibility, Trust, and Believability Testimonials and positive reviews can build trust in the company and increase the credibility of the business. Potential customers can […]

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MyCalgary.com: Your Go-To Destination for In-Depth Calgary Community News

MyCalgary.com is a vibrant community news website dedicated to profiling up-to-date local events, activities, perspectives, culture, and lifestyle from a unique blend of excellent journalistic contributors including community associations, resident associations, politicians, residents, local businesses, and the City of Calgary. MyCalgary.com is community focused. We believe in capturing the enthusiasm and creativity of Calgarians on […]

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How Calgary Politicians Can Effectively Engage with Constituents for Improved Outreach

Leaders in Community Focused Marketing, Great News Media cares deeply about what is happening on a local, provincial, and federal level. For more than 30 years, we have helped many candidates get elected in their ridings, and it would be our pleasure to help you do the same. We know that you are concerned about […]

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Why Print Advertising Remains Highly Effective in the Modern Era

Print media and advertising have existed for centuries and have remained very much relevant in today’s digital landscape. There are so many reasons why print advertising has remained significant and will last for a very long time to come. According to Conquest Graphics, 75% of consumers feel more appreciated when they receive print advertising. That […]

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How Len T. Wong Creates Massive Brand Awareness Across Calgary

We have worked with Len T. Wong for years, and have enjoyed assisting Len evolve and craft a concise marketing strategy with a blend of traditional and modern advertising tactics that is optimized for his target market. With the combined goals of selling client homes faster and for more, Len knows that being a top Calgary realtor means being committed to continued innovation with his own marketing strategy. Len’s marketing strategy currently includes a combination of advertising in Calgary community newsletter magazines , online digital display ads, tv, video, bus benches, flyers, web, ad words, and social media advertising.

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