Maximizing Advertising ROI: Allocating Budgets for Effective Marketing Strategies

Marketing is about smart spending and strategic allocation of advertising funds to elevate product, service, or brand awareness. The main goal? Maximizing customer conversions while minimizing the cost per acquisition. ROI stands for Return on Investment. It’s a metric used to measure the profitability or efficiency of an investment relative to its cost. In essence, […]


Boost your Business with Customer Feedback: The Power of Testimonials, Reviews, and Ratings

Unlock the potential of customer feedback to propel your business forward. In this article, discover three key takeaways that can elevate your brand: Credibility, Trust, and Believability Free Advertising Learning Opportunities Credibility, Trust, and Believability Testimonials and positive reviews can build trust in the company and increase the credibility of the business. Potential customers can […]


Why Consistent and Repeat Advertising Yields Results

In the world of advertising, the old adage holds true: ‘If you want to catch fish, you must have your nets in the water.’ Here’s why consistent and repeat advertising is a game-changer. Repetition Drives Attention Studies reveal that the average consumer needs multiple exposures to a message before taking notice, and even more before […]


Why Advertise With Great News Media

Since 1989, Calgarians have trusted Great News Media as a reliable source for timely and targeted community news. With a clear and consistent advertising campaign you are able to build trust and relationships with the people you care about, in the city you call home. Earning that trust can be intimidating and difficult, especially when […]