Close

Our Blogs

Maximizing Advertising ROI: Allocating Budgets for Effective Marketing Strategies

Marketing is about smart spending and strategic allocation of advertising funds to elevate product, service, or brand awareness. The main goal? Maximizing customer conversions while minimizing the cost per acquisition. ROI stands for Return on Investment. It’s a metric used to measure the profitability or efficiency of an investment relative to its cost. In essence, […]

Read More...

Boost your Business with Customer Feedback: The Power of Testimonials, Reviews, and Ratings

Unlock the potential of customer feedback to propel your business forward. In this article, discover three key takeaways that can elevate your brand: Credibility, Trust, and Believability Free Advertising Learning Opportunities Credibility, Trust, and Believability Testimonials and positive reviews can build trust in the company and increase the credibility of the business. Potential customers can […]

Read More...

Which Businesses Reap the Rewards of Print Advertising?

All businesses can benefit from print advertising. But there are some businesses who really reap the rewards of print advertising. Because print advertising evokes more trust in consumers, especially if it takes the form of community newsletters, businesses benefit greatly. Service-based businesses such as plumbers, electricians, hairstylists, cleaners, and so forth gain huge returns on […]

Read More...

Why Consistent and Repeat Advertising Yields Results

In the world of advertising, the old adage holds true: ‘If you want to catch fish, you must have your nets in the water.’ Here’s why consistent and repeat advertising is a game-changer. Repetition Drives Attention Studies reveal that the average consumer needs multiple exposures to a message before taking notice, and even more before […]

Read More...

Outperforming Google with MyCalgary.com SEO Classified Ads

MyCalgary.com Business Classified Ads boosts your business with low-cost, high-impact advertising. Looking to advertise your business in specific communities in and around Calgary? MyCalgary.com offers 221 community classified listings with extensive readership and monthly updates, making it a powerful tool to enhance your business’s SEO results. SEO, or Search Engine Optimization, is crucial for your […]

Read More...

MyCalgary.com: Your Go-To Destination for In-Depth Calgary Community News

MyCalgary.com is a vibrant community news website dedicated to profiling up-to-date local events, activities, perspectives, culture, and lifestyle from a unique blend of excellent journalistic contributors including community associations, resident associations, politicians, residents, local businesses, and the City of Calgary. MyCalgary.com is community focused. We believe in capturing the enthusiasm and creativity of Calgarians on […]

Read More...

How Calgary Politicians Can Effectively Engage with Constituents for Improved Outreach

Leaders in Community Focused Marketing, Great News Media cares deeply about what is happening on a local, provincial, and federal level. For more than 30 years, we have helped many candidates get elected in their ridings, and it would be our pleasure to help you do the same. We know that you are concerned about […]

Read More...

Why Print Advertising Remains Highly Effective in the Modern Era

Print media and advertising have existed for centuries and have remained very much relevant in today’s digital landscape. There are so many reasons why print advertising has remained significant and will last for a very long time to come. According to Conquest Graphics, 75% of consumers feel more appreciated when they receive print advertising. That […]

Read More...

How Calgary MLAs Can Connect Precisely with Their Constituents

At Great News Media, our 91 monthly community newsletters offer a unique and very effective communication channel for MLAs. As a Member of the Legislative Assembly (MLA) it is important for you to stay connected with your constituents. With updates on local events, news, community programs, and vibrant stories; Community newsletters have long been a […]

Read More...

What Are Geofenced Digital Display Ads?

In today’s dynamic digital landscape, the key to driving sales lies in cultivating awareness. To achieve this, your advertising efforts must reach the right audience when they’re most receptive. Geofencing, or proximity marketing, is the strategic approach that positions your ad directly in front of the ideal individuals and/or demographic within your desired location. This […]

Read More...