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Marketing Strategy

Maximizing Advertising ROI: Allocating Budgets for Effective Marketing Strategies

Marketing is about smart spending and strategic allocation of advertising funds to elevate product, service, or brand awareness. The main goal? Maximizing customer conversions while minimizing the cost per acquisition. ROI stands for Return on Investment. It’s a metric used to measure the profitability or efficiency of an investment relative to its cost. In essence, […]

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Which Businesses Reap the Rewards of Print Advertising?

All businesses can benefit from print advertising. But there are some businesses who really reap the rewards of print advertising. Because print advertising evokes more trust in consumers, especially if it takes the form of community newsletters, businesses benefit greatly. Service-based businesses such as plumbers, electricians, hairstylists, cleaners, and so forth gain huge returns on […]

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Why Consistent and Repeat Advertising Yields Results

In the world of advertising, the old adage holds true: ‘If you want to catch fish, you must have your nets in the water.’ Here’s why consistent and repeat advertising is a game-changer. Repetition Drives Attention Studies reveal that the average consumer needs multiple exposures to a message before taking notice, and even more before […]

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How Calgary Politicians Can Effectively Engage with Constituents for Improved Outreach

Leaders in Community Focused Marketing, Great News Media cares deeply about what is happening on a local, provincial, and federal level. For more than 30 years, we have helped many candidates get elected in their ridings, and it would be our pleasure to help you do the same. We know that you are concerned about […]

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Why Print Advertising Remains Highly Effective in the Modern Era

Print media and advertising have existed for centuries and have remained very much relevant in today’s digital landscape. There are so many reasons why print advertising has remained significant and will last for a very long time to come. According to Conquest Graphics, 75% of consumers feel more appreciated when they receive print advertising. That […]

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How Len T. Wong Creates Massive Brand Awareness Across Calgary

We have worked with Len T. Wong for years, and have enjoyed assisting Len evolve and craft a concise marketing strategy with a blend of traditional and modern advertising tactics that is optimized for his target market. With the combined goals of selling client homes faster and for more, Len knows that being a top Calgary realtor means being committed to continued innovation with his own marketing strategy. Len’s marketing strategy currently includes a combination of advertising in Calgary community newsletter magazines , online digital display ads, tv, video, bus benches, flyers, web, ad words, and social media advertising.

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