Boost your Business with Customer Feedback: The Power of Testimonials, Reviews, and Ratings

Unlock the potential of customer feedback to propel your business forward. In this article, discover three key takeaways that can elevate your brand:

  1. Credibility, Trust, and Believability
  2. Free Advertising
  3. Learning Opportunities

Credibility, Trust, and Believability

Testimonials and positive reviews can build trust in the company and increase the credibility of the business. Potential customers can see the social proof of your work and can hear it from other people like themselves instead of directly from the company. People can trust a business that is positively reviewed or has multiple testimonials because they can read with their own eyes the positive experiences that others have had, and in doing so, will want to chase that same positive experience. Word-of-mouth marketing is always useful, and this is the digital way of getting that! A company that is trusted and believed in by its top customers is a company that people will want to work with. In our busy lives, it is impressive when you see that people have taken the time to write a testimonial or good review and is a definite ‘green light’ when deciding whether to move forward with a company or not.

Free Advertising

Are you a business owner? Chances are you don’t like spending unnecessarily. By utilizing testimonials and the power of reviews, you can get free marketing and advertising just by communicating with your existing clients! When people leave reviews or write a testimonial for you, it is viewed by a larger audience, including many potential clients that will see your company logo, information, process, without you having to pay a dime.

Learning Opportunities

Not only can testimonials and reviews be a good way to highlight all the great things your business is doing, but these can also help you to find opportunities for improvement. If you reach out to someone to ask for a testimonial and they give you a reason they don’t want to, you can utilize that information. If someone were to leave a bad review, you as the business owner can respond positively and engage with the customer to find out how you can better serve their needs and how the process could be improved. By doing this and dealing with such responses in a professional and positive manner, you not only learn where you and your business can grow to perhaps get that testimonial or positive review, but you can also display maturity, customer service, and customer safety to the public.

Testimonials vs. Reviews

Testimonials are curated by the business. Customers that regularly use the product or service are asked to submit their positive feedback about the company and the experience(s) they have had with them. A review is independent feedback that can be positive or negative. Reviews are not designed to only show the good side(s) of a business but rather show what people are saying about it from various perspectives and opinions. In both cases, the company’s rating can change.

Ready for Real Results?

Explore the impact of testimonials and reviews at or give us a call at 403-720-0762 where we are always happy to answer your calls or questions. If you’re already part of our community, share your experience and leave your next review! Your feedback fuels our growth, and we’re excited to hear from you.

Discover why our customers consistently rate us 5 stars on Google! With a track record of 55 reviews, our satisfied clients vouch for the quality of our products/services. Join the ranks of happy customers who have experienced top-notch service and leave your review today! Your feedback is invaluable to us.

For example, look at this rave review by Gerald Miller: “We have been blessed with advertising with Great News Media for a number of years. It’s been an amazing experience both due to the great staff that we have been privileged to work with and from the company perspective the ROI has more than justified it. We look forward to continuing this relationship for years to come.”

These kind words from Hamish Knox fuel our dedication to advertising excellence: “Fantastic experience working with the Great News Media team. They took time to clearly understand my ideal prospect and goals for my advertising and made recommendations that I was confident in because of their diligence up front. Getting my ads put together was quick, easy and the Great News Media team made several helpful suggestions to make my ad stand out. If you’re looking to get hyper-local with your marketing messages, give Great News Media a call.”